Farmfoods
The Mission:
Enhance the existing “There’s a Farmfoodie in Everyone!” campaign by showcasing Farmfoods’ frozen favourites and incredible bargains to a broader audience.
Deliverables:
- 2x Best-in-Class User-Generated Content (UGC)
- 1x Customer-Facing Interview
- 2x This or That Quiz
- 3x Memes
Campaign Overview:
Over the course of five months, we executed a five-part series that aimed to resonate with a diverse audience while celebrating Farmfoods’ unique offerings. The campaign unfolded in four distinct phases, each designed to engage customers and showcase their beloved frozen products.
- Best-in-Class UGC: We encouraged customers to share their favourite Farmfoods meals, fostering community engagement and authentic connections.
- Customer-Facing Interview: This piece allowed us to feature real customers, highlighting their experiences with Farmfoods’ products.
- This or That Quiz: We created fun quizzes that encouraged interaction and engagement, prompting audiences to choose between popular frozen favourites.
- Memes: Humorous memes were developed to tap into current trends and capture attention, enhancing shareability.