MCDONALD'S
The Mission:
Raise brand awareness for McDonald’s Warwick, a branch committed to inclusivity through its disability-friendly curbside dining option. And let’s not forget—they allow complete customisation of orders (yes, you can get a triple McCrispy!).
Deliverables:
- 1x POV (Point of View) Style Content
Campaign Overview:
We visited McDonald’s Warwick to spotlight this exceptional branch! Not only do they offer the ability to fully customise your orders (how about a triple McCrispy? 🤤), but they also provide a unique curbside dining option. This feature makes the store more accessible to individuals with disabilities, allowing them to enjoy their meals without leaving the comfort of their vehicles.
To highlight this, we brought along our friend James, who truly appreciated the convenience of the curbside dining experience - he didn’t even have to unload his wheelchair to enjoy his meal.